Case ID: 588031
Solution ID: 1579

Boston Fights Drugs (A) Designing Communications Research

Case Solution

Describes in detail the research mounted by five individuals with a $20,000 budget to combat drug abuse among Boston's school-going population. Using the focus group methodology they discover that most of the current anti-drug advertising is useless. They create their own storyboards but are not sure if they are truly better.

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