Firstly, Wahanowin should stick to campers rather than their parents for its planned promotional activities. It is the camper kids who will ultimately convince their parents for a summer program. Hence, parents would remain the secondary target for promotional activities, who would be interested in the summer camp that provides useful knowledge and learning besides entertainment and leisure. For promotional activities, the focus should remain on residential programs as opposed to day programs due to two main reasons. Wahanowin charges much higher for residential programs and secondly, residential programs build stronger bonds among the participants who are more likely to return the next year with their group members.
Promotinal Activity Costing
Fee/Revenue per client
1. Whom to target as potential new campers and for promotional campaigns
2. Product Offerings and Recommended Promotional Activities