Case ID: 606088
Solution ID: 1362

Hewlett Packard: The Flight of the Kittyhawk (A)

Case Solution

Hewlett-Packard decided that, to grow more rapidly, it needed to design a revolutionary disk drive product that would create an entirely new market or application for magnetic recording technology. The company followed most of the "rules" good managers follow in such situations: heavyweight project team, lots of senior management support, etc. But it still failed.A rewritten version of an earlier case.


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